FORM's founder and CEO, Dan Eisenhardt, swam in competition for 14 years before starting his career as a sports technology entrepreneur. Before FORM, he was co-founder and president of Recon Instruments, which produced the world's first smart sports glasses and was acquired by Intel in 2015. At FORM, Dan is joined by a team of industry leaders with decades of combined expertise in sports eyewear design, activity-tracking algorithms and augmented reality optics.
FORM aims to take swimming to the next level. At FORM, they are driven by the belief that swimming can be so much more than it has been until now. Creating the FORM Smart Swim Goggle was never the end goal-it's just the beginning. Now swimmers of any level can be guided and motivated through an immersive swimming experience with real-time stats and workouts.
Scrap seconds off your pace and minutes off your race time with FORM's swim goggles. For the first time ever, you can see what you are doing in the moment - with unparalleled accuracy. The swimming goggles help you improve your technique with real-time data. Identify when your technique falters and adjust your form using data on pace, stroke rate and distance per stroke as you swim.
The glasses help you become faster through guided training. No more wet papers listing your workouts. Run your swim program with guided workouts in the goggles. Choose from the training library, create your own workouts or follow one of FORM's triathlon training plans.